Who’s excited for an 8 hour bus ride? We are!
We left at 8:15 this morning to travel to Masi, an Italian wine company. Masi gave us a nice tour of their wine cellar and wine creation process. Afterwards, they gave us a marketing presentation which described the struggles of creating a standout brand within a very unique group of people: wine drinkers. Their primary focus is to sell higher-end wines to consumers for special occasions, and to restaurants. The individual who “goes to the store to buy a $12 bottle of wine” probably won’t be choosing Masi. Masi operates globally and if you are a wine drinker, chances are you have heard of them!
No wine company tour would be complete without a wine tasting. We tasted a white wine, and two red wines (all ranging from 2006-2012). All were very tasty– but then again, I know nothing about wine (except what we learned today!). Masi was very generous and gave each student a book titled “Amarone: The Making of an Italian Wine Phenomenon.”
After the Masi tour, we embarked on an 8 hour journey to Rome. Italian regulations force the bus driver to take a 15 minute break every 2 hours, so we were stopping quite a bit. We did make it in one piece, said goodbye to our driver Franco, and checked into the hotel around 8:30.
Here are some pictures from the day: http://imgur.com/a/WlVx7