This blog will be following the 2014 Loyola International Marketing course MK348– an experiential marking course intended to develop a global overview of marketing.
Allow me to introduce myself! I am Nick Velich, a member of Technology Services at Loyola University Maryland. But why is an IT guy on a marketing trip, you ask? Great question! The students have all been provided iPads to take notes/photos, write papers, video-chat home, or whatever else they might need. I am on board to support the use of the iPads before, during, and after the trip. I am also blogging about the trip every step of the way.
Rick Klink and Fred Fusting are both marketing professors here at Loyola and will also be travelling with the group of 26 students. Rick is the professor for the MK348 trip and has been running this trip for 10+ years. Fred and I are veterans of the trip. The students are in good hands!
Now that the Loyola classroom portion is complete, we are taking the classroom with us as we venture towards Germany, Austria and Italy.
Throughout the trip, I will be posting here to discuss the ins-and-outs of the trip. We will be visiting several companies including BMW, Adobe, Riedel, Innsbruck Tourism Board, Swarovski Crystal, The FAB, Masi Winery, Academia Italiana, and Hard Rock Cafe. Each company will give us unique insight into their cultural, legal, financial and organizational aspects of international marketing.
All 29 of the group will be gathering at BWI on Sunday as we look forward to embarking on the marketing adventure of a lifetime!
Whoever and wherever you are, I invite you to follow along.