Thinking

Tim Brown is the CEO and president of IDEO and frequently speaks about the value of design thinking and innovation to business people and designers around the world.

 In his article “Thinking” he discusses this idea of design thinking, a “methodolgy that imbues the full spectrum of innovation activities with a human-centered design ethos,” and how it is the key for success in the business world.

Tim Brown’s article “Thinking”

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