Could the Olympics Have a Positive Impact on the Environment?

With over half the world checking in to view the Olympics in Sochi this winter, it’s fair to say that the standards the host cities are held to are pretty high, particularly from an environmental standpoint. Billions of people are either watching or attending, and massive amounts of resources are used for building and presentation. Thus, there is great reason for leveraging the games and room for instilling creative sustainable methods. In order to hold the Olympics in Sochi, Russia was required to spell out sustainable intentions if they were to win the bid. However, in the past, countries have underestimated the costs of their sustainable goals and have been unable to follow through. The 2014 Winter Olympics provide an opportunity to encourage society to change bad habits together for a relevant and important cause. Only time will tell if the games will come to a close and the world will be better for it.

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